Videographer | Editor | Content Manager
Social-first content for a fast-moving motorsport and energy brand.
I led and produced content across XITE Racing and XITE Energy, covering race team content, track day shoots, social edits, product content and educational assets around the drinks’ benefits.
The work ranged from fast-turnaround race and event coverage to more controlled product, lifestyle and campaign shoots, all designed for social-first use.
Alongside the motorsport side, I also created energy drink and health-shot content, including photography, video and more presenter-led or educational formats.
Overview
XITE Energy and XITE Racing worked hand in hand, using motorsport to bring the energy drink and health shot products to life through performance, speed and personality. I led content across both sides of the brand, producing race team edits, track day coverage, product videos, photography, educational content and longer-form vlog/podcast-style pieces.
The work connected the excitement of the racing world with clear, social-first product storytelling, helping the brand feel energetic, accessible and built around performance.
